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ITC HistoryIn the early 1920s, world exports of tea were around 310,000 metric tons per annum. Of this, 75% came from British plantations in India and Ceylon and 9%, from Dutch producers in the Netherlands East Indies. During this time, the United Kingdom absorbed 60% of total world tea exports. However, in the Netherlands East Indies, tea production increased dramatically and exports from Java/Sumatra grew from 35000 tons in 1921 to 72000 tons at the end of the decade.
The British government, in an attempt to reinforce the position of its producers brought back import duty on tea with a higher levy placed on tea from outside the Commonwealth. In addition, exports were increased to markets outside the UK and the public were strongly encouraged through an advertising campaign to ‘Buy British’. However, growth of production and exports from Java/Sumatra continued, the world market was unable to absorb the additional stocks and supplies causing average prices of tea in London to fall to nine and a half pence per pound, whilst in Amsterdam, tea prices were lower still. An increasing friction between the British and Dutch Tea Associations, and the prospect of a further decline in the market, prompted further negotiations to find a solution to the problem.
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